This is a great 30 minute video featuring Sir Norman Foster, one
of the preeminent architects of our age, that brings us up to speed
on many of the intertwining issues within the ecological agenda,
the defining issue of our generation. From the perspective of the
design process, Foster discusses how green design is producing the
iconic products of our age. He takes it a step further by
discussing the interconnection of buildings, cities, and
sustainability.
It nicely summarizes the problems we face today coupled with
potential solutions, by one of the greatest designers of our time.
Showing how technology and computers can assist in green design,
Foster describes how we must look to technology to move forward the
most important work of our age. (cont.)
It is encouraging to see that technology is giving us the
tools to solve these challenging problems. In turn the combination
of technology and awareness is giving birth to projects such as
Masdar City (pictured) a 20+ billion dollar project partiallly
funded by carbon offsets created by the Kyoto Protocol, that will
be the first carbon neutral city on the face of the planet.
In this discussion we can get the sense of a dynamic shift in
the way we think of both economics and business. New ideas must
incorporate sustainability and societal values rather than be
focused on raw profit. It really places a focus on innovation
rather than commercialization, mass production, and consumption
alone.
It is encouraging to see that technology is giving us the
tools to solve these challenging problems. In turn the combination
of technology and awareness is giving birth to projects such as
Masdar City (pictured) a 20+ billion dollar project partiallly
funded by carbon offsets created by the Kyoto Protocol, that will
be the first carbon neutral city on the face of the planet.
