Google’s Vint Cerf, the man
that many refer to as the father of the internet, says that
widening bandwidth and data transfer speeds will soon allow video
downloading to rival, then replace, video streaming as the primary
mode of online video consumption.
“What I’m foreseeing frankly is that video will be used in
download mode more than it will be used in streaming mode as time
goes on,” predicts Cerf, “A gigabit per second would let you
download an hour’s worth of video in 16 seconds, kind of like what
happens with iPod where you can download music faster than you
could listen to it.”
“I anticipate that a lot of video that people will watch will
have been downloaded and then played back whenever they want it,
sort of Tivo style,” says Cerf.
What will this all mean for the consumer and Cerf’s behemoth
employer? (cont.)
“I am also expecting to see video as an interactive medium,
which means that advertising in that medium will have to change.
Instead of having something which is forced on you at the moment
when the scene gets all exiting people will want what they have now
in the Google world where they can decide which advertisements to
watch or not.”
Seems like A LOT of Google-thought is
going into the near-term future of video, which hopefully will bode
well for the average American and worldwide video viewer.
