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(http://www.poptech.org)
- scanned by: Jeff Hilford
over 3 years ago
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Good piece in the continuing discussion about the future of newspapers on the new media landscape.
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7
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Tags
newspapers, jeffjarvis, advertising, branding, hyperbranding, hyperdistribution
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(http://mashable.com)
- scanned by: Jeff Hilford
over 4 years ago
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A Facebook Page – specifically that of celeb magazine US Weekly – has sold a sponsorship to State Farm.
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6
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facebook, advertising, statefarm
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(http://latimesblogs.latimes.com)
- scanned by: Jeff Hilford
over 4 years ago
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Digg's new toolbar, which follows users around the Web by placing a frame on top of external websites, has had a bumpy first week after some bloggers publicly condemned the new product.
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8
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Tags
digg, toolbars, reddit, nytimes, blogs, bloggers
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(http://www.businessweek.com)
- scanned by: Alvis Brigis
over 4 years ago
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Demographic profiling and behavioral targeting by such companies as Google, Quantcast, and ValueClick is slashing ad costs and threatening Web publishers
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8
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Tags
ads, ad, advertising, onlineadvertising, google, adsense, doubleclick
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(http://www.emarketer.com)
- scanned by: Jeff Hilford
over 4 years ago
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In a category caught in the middle of the economic crisis, Century 21 earlier this year announced it would pull all national TV advertising and redirect its focus to the Web
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6
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century21, ads, tv, web, emarketer, adbudget
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(http://www.techcrunch.com)
- scanned by: Jeff Hilford
over 4 years ago
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[B]loggers and journalists have an “uneasy” optimism about the future of news media on the web. But, the study says, their optimism definitely trumps that of broadcast and print employees in traditional media
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5
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Tags
future, media, onlinemedia, journalism, news, advertising, reporting, traditionalmedia, newspapers
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(http://www.naa.org)
- scanned by: Alvis Brigis
over 4 years ago
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The decline of the traditional advertising revenue model for newspapers continues, in fact accelerates.
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6
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newspaper, newspapers, newspaperadvertising, ads, advertising
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(http://bits.blogs.nytimes.com)
- scanned by: Jeff Hilford
over 4 years ago
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Mr. Turow also points out that simply forcing companies to be more transparent about the sort of data they collect, visible to activists and reporters as well as customers, will be a check on their behavior.
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5
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ads, targeting, information, data, datacollection, tracking
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(http://www.techcrunch.com)
- scanned by: Alvis Brigis
over 4 years ago
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Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that i...
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6
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advertising, ads, ad, web
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(http://www.inhabitat.com)
- scanned by: Alvis Brigis
over 4 years ago
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As of March 1, the three largest outdoor communications companies will no longer be using paper or PVC for their billboards, citing the need to transition to more environmentally friendly materials. As an alternative, Clear Channel Communications,...
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6
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recycledbillboards, recycle, green, billboard, ad, ads, advertising
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(http://www.businessinsider.com)
- scanned by: Jeff Hilford
over 4 years ago
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Gavin and his team are bringing a new sensibility to the business of making a late night talk show, one that they developed by living in an Internet-connected world. Late Night With Jimmy Fallon will be a talk show for the Twitter era.
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7
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jimmyfallon, latenite, tv, twitter, facebook, internet
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(http://newteevee.com)
- scanned by: Jeff Hilford
over 4 years ago
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“I’m interested in the idea of creating a new genre of advertising, the heartfelt commercial, that really expresses how you feel about a product or store,” he said. “It’s a whole new area of advertising, where there’s much less client involvement ...
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7
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ads, customers, users, traderjoes, brands, testimonials
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