Scanned by: AlvisBover 5 years ago
Dr Patrick Dixon, chairman of Global Change and Europe's leading futurist, says today's teens often do many things at once: simultaneously watching YouTube, doing homework and talking on the mobile is a snip. They prefer internet chat to email (which is slow and boring). They are seasoned internet researchers and they share themselves, their thoughts, hopes and creative product with the world.
To older generations, this behaviour seems unfocused, even dangerous, but by 2012, when these kids are graduating, it will be an asset, and our business intelligence and knowledge management systems will need to adapt.
This is not limited to teens today. Most business I’m familiar with operates this way, and its more so the higher you go in the hierarchy. Its a trend in that direction, certainly, but calling it a phenomenon of teens today is a bit overstated.
“When we do snare Citizen 2.0 as a customer, we had better make doing business a good “experience”. Citizen 2.0 will expect harmonised instant service and highly tailored solutions. Their tolerance for today’s slow, siloed approaches will be low.”
Such qualities of future generations, as described above, will surely produce more cross-generational misunderstanding. I wonder how this will impact the workplace? Will workforce veterans balk at young hyper-active whipper-snappers or embrace their multi-tasking as productivity?