Is Microsoft Cashback the Future of Search?

Information - 2008

Is Microsoft Cashback the Future of Search?

http://futureofsearch.federatedmedia.net/archives/13
Scanned by: Accel Rose over 5 years ago

"There’s no doubt that with Cashback, Microsoft is attempting to disrupt the search marketplace. But there are only a few axes around which you can do that. One, you can disrupt the presentation of search. This is very hard to do, but it’s happened before, and will happen again. Secondly, you disrupt the business model of search. And third, you can disrupt how search is created (ie, the secret sauce of relevance). There are startups along every one of these axes of disruption. But with last week’s news, Microsoft is focusing on the second one (business model). Unless, that is, you read between the lines. That’s when we see the beginnings of disruption along lines one and three as well."

Type: Speculation | Also: The Web |

Comment Thread (0 Responses)

New Comment


Related RSS Feeds
http://futureofsearch.federatedmedia.net/feed
Link Buttons
Save To Del.icio.us

Higher Education Reimagined With Online Courseware

What will bathrooms look like in the future? - Holy Kaw!

Prosthetic Fingers That Grab Gracefully

Robot-Human Marriages Inevitable by 2050 says Levy

Future Human Evolution Art Gallery

Twitter Predicts Box-Office Sales Better Than HSX

Undersea volcano may collapse, cause devastating Italian tsunami

Does the Splinternet Signify End of Web Golden Age?

Replacement Bones, Grown to Order in the Lab

US Army meets with Apple, discusses tech for soldiers

Semantic Future

The world's only immortal animal

The Future of Collaboration Begins with Visualizing Human Capital

Your Time and Mine

Web-Mediated Learning Found More Effective Than the Traditional Cla...

Researchers Design Nanoscale Fuel Cell Catalyst Using Less Platinum

[Video] NY Times Features Electric Car Startups Fisker Karma and A...

NPR's Interactive Map of US Electricity Grid and Solar-Wind Potential

[Video] 60 Minutes Clean Coal Program Misses Chance to Introduce Bi...

Obama Administration announces $777 million for Energy Frontier Res...

Northeastern Researchers Use Coated Nanotubes to Improve Splitting ...

Asimo Controlled By Human Thought (Video)

Molecular ice chain structure could be used to seed clouds and caus...

World Bank Economist Reports on Peru's Bright Economic Future

Nanotech Memory = Terabyte Thumb Drives Soon

Higher Testosterone Men Greater Financial Risk Takers

Video game technology to help surgeons operate on hearts

US Helps Chinese Coal Mines Reduce Methane Emissions

Is Microsoft Cashback the Future of Search?

Related Links and Resources

Comment Thread (0 Responses)

Related RSS Feeds

Link Buttons