$7.5B sales plunge forecast for newspapers

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Communication - 2008

$7.5B sales plunge forecast for newspapers

http://newsosaur.blogspot.com/2008/10/75b-sales-plunge-forecast-for.html
Scanned by: FutureFly about 1 month ago

Unless the global economy miraculously turns around on a dime, newspaper advertising revenue may plunge some $7.5 billion in 2008, according to a new projection attempting to assess the impact of the meltdown on the industry. Should this forecast prove to be correct, sales would tumble by 16.5% to $37.9 billion from last year’ s depressed level and the industry will have lost a staggering 23.4% of its revenues since producing a record $49.4 billion in sales in 2005.

Type: Forecast | Also: Business & Work, Information, Advertising |

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